Sometimes it's about capturing the feeling of a place at the time you were there. In this case the day was very gray and dreary, the rain was falling heavily and there was just no color to be had. So the power of the waterfall became my focus, knowing that I would turn it into a black and white image full of contrast and drama.
There are two main ways to photograph waterfalls and they lead to very different end results. A popular technique is to a use long exposure to create a smooth and peaceful atmosphere. But when you're trying to capture the raw power and drama of a waterfall it's often better to try and freeze the water mid fall, like I did here. It seems to trigger the brain to imagine the water falling the rest of the way and somehow you can almost watch and feel the water falling. Maybe it's just me... I'd be interested to know how your brain reacts to this.
Optional experiment - Go check out some of my long exposure waterfall photos to see how the two techniques make you feel as you experience the images.
Black and WhiteIcelandRiverSkogafossTravelWaterfall